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The LEAD Influencerseries of instruments uses Personality DNA™ to help people understand why they and others prefer to think, feel and behave in the ways that they do in the workplace.

If you are unfamiliar with the five dimensions of personality and what they represent, the following provides a summary of the dimensions in both LEAD Influencer and its ‘Big 5’ equivalent psychological terms:

  The Logical preference (the Conscientiousness dimension of our personality) represents the degree to which people
  prefer to be precise, structured, orderly, self-restrained and diligent in their approach towards life; or alternatively prefer
  to be impulsive, messy, spontaneous or disorganised.

  The Empathy preference (the Agreeableness dimension of our personality) represents the degree to which people prefer
  to be caring, co-operative, considerate towards the needs of others and want harmony in their life; or alternatively prefer
  to be disagreeable, uncaring or inconsiderate.

  The Action preference (the Extraversion dimension of our personality) represents the degree to which people prefer
  to be gregarious, seek social interaction, want to be in charge and need external stimulation in their life; or alternatively prefer
  to be self-contained, left alone or introverted.

  The Difference preference (the Openness to Experience dimension of our personality) represents the degree to which people
  prefer to be creative, intellectually questioning, curious, liberal and free-thinking in their life; or alternatively prefer to be
  traditional, dutiful, conservative or staid.

  The Influencer preference (the Emotional Stability dimension of our personality) operates differently to our four LEAD
  preferences and has a dual psychological role. One is to continually monitor our level of stress, which represents the degree
  to which people prefer to remain calm and collect under relatively high levels of workplace pressure; or alternatively prefer to
  be stressed quite quickly and tend to over-react to relatively small amounts of workplace pressure.

  The concurrent other role of the Influencer preference is to continually look out for real or imaginary threats to our psychological
  wellbeing or physical way of being; and once a threat is detected the Influencer preference helps us to deal with a threat by
  making us become even more stressed!

These five dimensions of personality contribute to making us collectively similar, but individually very different, to other people! They affect how we psychologically, emotionally and behaviourally interpret and act on information throughout our lives, functioning like ‘lenses’ people ‘look though’ to make sense of their inner (mental-mind) and outer (physical) world experiences.

If you have no prior knowledge of the ‘Big 5’, but are familiar with other personality type instruments. The likelihood is that you will try to map your understanding of those models onto the ‘Big 5’ structure of personality - but if you do this keep an open mind!

Many corporately popular instruments that purport to describe ‘personality’ are often based on outdated and questionable (typically Jungian) ‘armchair theories’; which resulted from limited observations of people suffering from severe mental illnesses. Therefore theories about personality that were used by some instrument authors in the early to mid 20th century are known to be wrong!

The ‘Big 5’ structure of personality however represents the psychological yardstick against which all 21st century psychometrics, preference instruments and models of personality are measured against.

Today it’s used by Facilitators, Coaches, Management Practitioners, Psychologists and Researchers the world over as their preferred personality based instrument of choice. Not because it continues to be independently tested, validated and proven - but because the ‘Big 5’ structure genuinely helps people understand how their own personality traits (and those of others) actually work!

Click on the drop down tabs in this section to find out more about the booklets in the LEAD Influencer series, which all uniquely use the same Personality DNA Questionnaire to provide people with 'joined-up' learning experiences over time and space!