Matrix Stakeholder Intelligence™

The Matrix Stakeholder Intelligence™ supplement has been designed to complement The Matrix LEAD Influencer (BTI)™. It provides Facilitators with an additional learning resource that enables people to develop an inclusive stakeholdering approach so that they can achieve Goal Alignment, through Stakeholder Alignment.

Stakeholder Analysis has its roots in project management where it is used to make explicit, implicit assumptions about the ‘Needs’ and ‘Success Measures’ of people who ‘hold’ some form of ‘stake’ in the success or failure of a project. The analysis is used early in project planning because it provides key information that is used to create project initiation documents and delivery plans. It is also used throughout a project life cycle to check and confirm stakeholder’s needs and measures of success have not changed as a project moves between different phases or stages of delivery.

In more recent years stakeholder analysis has been increasingly used by organisations with dynamic operating structures as a method of achieving goal alignment through stakeholder alignment, because of the operational nature in the way that work is carried out in ‘fluid-response’ or ‘socially networked’ organisations. In these contexts job roles will typically have collaborative and cross-functional elements implicitly built into them, which typically results from an increased strategic need to deliver outcomes that are multi-dimensional (for example a need to deliver products or services across different stakeholder, cultural and geographic boundaries simultaneously).

This empowering and more holistic way of working is challenging and some people often struggle initially to develop and use the different mindsets and approaches needed to be effective in a ‘matrixed’ type environment; compared to hierarchical organisations where an emphasis is typically placed on ‘top-down tell’ planning; micro-managing; micro-organising; and goal cascade processes that usually stop once they have been ‘communicated down’ reporting lines.

The ability to use stakeholder influencing skills has become more prominent in recent years in
dynamic structures not only because it facilitates inclusive stakeholder engagement when
pursuing inter-dependent or inter-related projects or initiatives, but more fundamentally
because it enables dynamic, matrix types of operating structures to actually work more
effectively simply as a way to align goals more consistently and collaboratively.

Using the four stage Matrix Stakeholder PLAN Process© shown in the diagram
opposite, and explained in detail in the Workbook. Facilitators can help people to
leverage information drawn from LEAD Influencer preferences, Stakeholder Analysis
and Stakeholder Management.

When combined the cumulative effect of the process is not only to create meaningful information
that provide a more complete understanding of how to engage and influence different types of
stakeholders, but a rigorous method that enables people to do so effectively each and every time.

Facilitator information and PowerPoint slides for the Matrix Stakeholder Intelligence™ supplement is included as a part of LEAD Influencer Facilitator Certification workshop.

For further information on Matrix Stakeholder Intelligence™ contact us today.

If you would like to see how the Matrix Stakeholder Intelligence™ is used in a Matrix Stakeholder Intelligence™ Workshop...

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